Many artists throughout history have been related to the world of music and advertising in search of an
absolute work of art which is formed by
the union of different disciplines.
To illustrate this, we will focus on the twentieth-century avant-garde
movement.
Colour is the key (in
relation to form). The eye is the hammer. The soul is
the piano with its many strings. The artist is the hand that, by touching this
or that key, sets the soul vibrating automatically” (Concerning the Spiritual in Art,
Kandinsky).
This phrase relates abstract art to music by comparing Kandinsky's work to the process of playing a piano.
The movement of a hand hitting an ivory key
produces a reaction in a mallet, which in turn produces different vibrations
in the piano strings. This simple action generates
numerous sensations, impulses, emotions ... they are
experienced by the artist and his
public. The same thing happens through
the strokes an artist such as
Kandinsky removes from his interior to leave embodied
on the canvas.
-Sarah Rothenberg's The Blue Rider: Kandinsky and
Music, Schoenberg Op. 11, No. 2-Desktop.m4v :
When we refer to Jackson Pollock for example, the
obvious fact is his unusual painting method. The dotted, drip, impulses, sensations given off ... Maybe looking
at his paintings is not enough to capture everything embedded in them, but if we
are aware of the role that music played for him, we can
understand other aspects that
would go unnoticed otherwise.
The characteristics and trends of the twentieth
century avant-garde movement, including
abstraction, have also been used in
advertising, as we can see in the following examples.
In a mural format,
mixed form and space concepts remind us of the
minimalist work of Mark Rothko. On the
other hand the use of colours by
the technique of dripping, dripping
and action painting reminds us of
the work of Jackson Pollock.
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Apple advertising piece
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References:
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De lo espiritual en el arte, Kandinsky
Carla Ochoa Piñol
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